Golfers are always searching for an extra edge. A swing thougt or key word or code. Golfers buy into the Marketing Man’s Dream of extra yardage, spin, feel, fade or draw. We buy putter and drivers, change balls and wear lucky charms. But how many ever realize the secret is there for the taking – the key to good golf lies not in the elusive search for clubs, balls and charms, but in one fundamental used by every Professional Golfer. Without exception. The Pre -shot routine. Listen to the words. Burn them on your hard drive. Leave the Marketing Man’s Dream to others. This is the secret which leads to the promised land. Better golf, solid strikes and lower scores. It just takes practice and application and those words become your fifteenth club in the bag.